I was heavily involved with the entire process as the Director & Editor for this TV Commercial for LA Care. Creating and tweaking different concepts, leading a 50+ person crew on the shoot day, and partnering with VFX artists, colorists, and sound designers are just part of what it took to bring this project to life. The whole process was such a great experience, and I am so pleased with how it all came together!
LA Care
We went up to Seattle to meet with legendary Soundgarden guitarist Kim Thayil to create these launch videos for his new signature guitar. As the Director & Editor, I was tasked with ensuring we captured all the right pieces of the story, and putting them together in a way that aligns with Kim's unique style as a character and a guitarist.
It was an absolute pleasure to direct and edit this 30s spot for my Alma mater! We captured visuals all around campus as well as portraits of actual alumni to demonstrate how Cal Lutheran helps students find their purpose.
California Lutheran University
Live-ish Music Video for Walter Etc that I directed/edited. We wanted to pay homage to the pop-punk vibes of the late 90s/early 00s, but with a modern and lighthearted twist that focuses more on inclusivity and fun.
So stoked that i got to direct & edit this film for the new Bob Marley guitar by Guild! Growing up in Hawaii, Bob’s music was always around. On Island Radio 98.9, on friends’ ukuleles, on my iPod Video. So this project was a special one for sure!
30s spot I directed & edited for the launch of Cordoba’s newest guitar The Matiz. Cordoba let me keep one of the guitars, which went on to become the Homie Guitar!
DP/Color- Gavin Ash
Producer- Michael Lerios
Gaffer- Valentin Salembier
1st AC- Sashie Rodriguez
Hero Painting by Easton Kawawaki
Short spot I directed & edited featuring the Audi e-Tron and the Specialized Turbo Levo.
DP- Gavin Ash
AC- Zach Fritz
Aerial- Drone Tech Aerial
Brand video for Sperber that I Directed & Edited. Shot in California, Oregon, and Hawaii.
Story and commercial cut that I directed & edited for Birnam Wood. Legendary voiceover artist and BW resident Andrew Anthony was gracious enough to lend us his iconic voice!
Series I directed & edited for Range Tarps.
Lil’ vid I made for Central Coast community quiver, The Surfboard Library!
The Surfboard Library
